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Your brain sees faces in everything—and science just explained why

You may be seeing faces in clouds, toast, or cars—and it turns out your brain is wired to notice them. A fascinating new study shows how our attention is hijacked not just by real faces, but by face-like illusions, through entirely different mental mechanisms. These imaginary expressions actually spark a stronger response, and the research even hints at clever ways advertisers could use this effect to grab your attention.

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