The Charm

The Charm is the third studio album by American hip hop recording artist Bubba Sparxxx from Georgia. It was released on April 4, 2006 via Purple Ribbon Records and Virgin Records, a follow-up to Deliverance. Unlike the previous installments, it is the first album to have very little input from Timbaland, with production being handled and provided by Mr. Collipark and Organized Noize, and Big Boi serving as executive producer on the album. The guest appearances featured on the album were fellow rappers Cool Breeze, Petey Pablo, Duddy Ken, Killer Mike and the Ying Yang Twins, and singers Frankie J, Scar and Sleepy Brown. The album received a generally positive reception but critics found it uneven in its amalgam of mainstream hip-hop songs and serious internal tracks. The Charm debuted at number 9 on the Billboard 200 with 51,000 copies sold in its first week released and spawned two singles: "Ms. New Booty" and "Heat It Up".

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