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Syntax, not conciseness or clarity, determines a hashtag's popularity

Research on hashtag popularity presumes hashtag popularity to be correlated with its semantics and lexical clarity, and the popularity of its topic. However, within a single event, hashtags of identical stances can have contrasting popularity; one may attribute this to the assumption that a certain type of hashtag is preferred, but hashtags of identical syntactic format can also have contradictory popularity across events. We theorize that a hashtag’s popularity is heavily impacted by whether there are preexisting popular hashtags of similar syntactic format within the language.

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