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How to promote menstrual cups as an economic and sustainable option - EurekAlert
Although menstrual cups (MCs) are a sustainable alternative to sanitary napkins and tampons, their adoption remains quite limited for reasons that are not entirely clear. Now, in a recent study, an international research team sought to understand consumers’ preferences regarding menstrual products through online surveys. Their efforts reveal that the cost-effectiveness of MCs may be their strongest selling point, and that promotional strategies tailored to each country could make MCs the more popular option.
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