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From Uber ratings to credit scores: What's lost in a society that counts and sorts everything? - EurekAlert
In her new book, <em>The Ordinal Society</em>, Marion Fourcade, a UC Berkeley sociology professor, explores the origins of the technology that gave rise to the systems that sort us today. They trace the rapid evolution of online search from the early days of Yahoo to the digital capitalism made mainstream through Google. And, they warn, the process companies use to gather information — from data on our online browsing to our biological measurements — can shape markets, societies and social life.
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