Open.... was an interactive digital television service, based on the satellite transmissions of BSkyB. Launching a few months late in August 1999, it only survived until October 2001 when it was acquired and rebranded by BSkyB, losing £116 million. Open.... was awarded a Design Council Millennium Product Award. The service was operated by Open Interactive Limited, which was a subsidiary of British Interactive Broadcasting. British Interactive Broadcasting was in turn owned by a consortium consisting of companies involving the Hong Kong and Shanghai Banking Corporation, British Telecom, Matsushita and BSkyB. Following disappointing revenues and a shift in marketing at Sky, BSkyB bought out the remaining shares of Open in May 2001 and the service was rebranded as Sky Active.