![](https://static.scientificamerican.com/sciam/cache/file/48A53B06-12AC-4F42-9C64D2B02851117F_source.jpg)
New Analysis Finds
SWOT analysis (or SWOT matrix) is a strategic planning and strategic management technique used to help a person or organization identify Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning.