National Geographic is a popular American monthly magazine published by the National Geographic Society. Known for its photojournalism, it is one of the most widely read magazines of all time. The magazine was founded in 1888 as a scholarly journal, nine months after the establishment of the society, but is now a popular magazine. In 1905, it began including pictures, a style for which it became well-known. Its first color photos appeared in the 1910s. During the Cold War, the magazine committed itself to present a balanced view of the physical and human geography of countries beyond the Iron Curtain. Later, the magazine became outspoken on environmental issues. Since 2019, controlling interest has been held by The Walt Disney Company. Topics of features generally concern science, geography, history, and world culture. The magazine is well known for its distinctive appearance: a thick square-bound glossy format with a yellow rectangular border.