Impossible Foods
Impossible Foods Inc. is a company that develops plant-based substitutes for meat products. The company's stated aim is to give people the taste and nutritional benefits of meat without the negative health and environmental impacts associated with livestock products. The company researches animal products at the molecular level, then selects proteins and nutrients from plants to recreate the experience and nutrition of meat products. The company's signature product, the Impossible Burger, was launched in July 2016, after years of research and development. In partnership with Burger King, Impossible Whoppers started to be sold nationwide by the burger chain in summer 2019. The company also makes a plant-based sausage product that started being tested on pizzas sold by Little Caesars restaurants in May 2019.
