Gottlieb

Gottlieb was an American arcade game corporation based in Chicago, Illinois. The main office and plant was located at 1140-50 N. Kostner Avenue until the early 1970s when a new modern plant and office was located at 165 W. Lake Street in Northlake, IL. A subassembly plant was located in Fargo, ND. The company was established by David Gottlieb in 1927, initially producing pinball machines while later expanding into various other games including pitch-and-bats, bowling games, and eventually video arcade games Like other manufacturers, Gottlieb first made mechanical pinball machines, including the first successful coin-operated pinball machine Baffle Ball in 1931. Electromechanical machines were produced starting in 1935. The 1947 development of player-actuated, solenoid-driven 2-inch bats called "flippers" revolutionized the industry. Players now had the ability to shoot the ball back up the playfield and get more points.