The Apollo Theater is a music hall at 253 West 125th Street between Adam Clayton Powell Jr. Boulevard and Frederick Douglass Boulevard in the Harlem neighborhood of Upper Manhattan in New York City. It is a noted venue for African-American performers, and is the home of Showtime at the Apollo, a nationally syndicated television variety show which showcased new talent, from 1987 to 2008, encompassing 1,093 episodes; the show was rebooted in 2018. The theater, which has a capacity of 1,506, opened in 1913 as Hurtig & Seamon's Music Hall. It was designed by George Keister in the neo-Classical style. Alterations were made that year for showing movies, and it was renamed the Apollo Theater.. In 1924, the Minsky brothers leased the theater for burlesque shows. In 1934, it became a venue for black performers and was opened to black patrons for the first time.