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Doing a skin check? Confidence is key & social media ads may help - EurekAlert

Researchers developed and tested a number of social media advertisements intended to increase melanoma knowledge and skin-check confidence. The results were recently published in the journal JID Innovations in an article titled “Evidence-Based Communication to Increase Melanoma Knowledge and Skin Checks.”  “If you look at the results, the true active ingredient is confidence,” says Brian Detweiler-Bedell, professor of psychology at Lewis & Clark College and a co-author of the study.

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