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Why ultra-processed foods aren’t the real villain behind overeating

Researchers from Leeds found that overeating is driven more by what people believe about food than by its actual ingredients or level of processing. Foods perceived as fatty, sweet, or highly processed were more likely to trigger indulgence. Surprisingly, the “ultra-processed” label explained almost none of the difference in overeating behavior. The findings suggest that perception and psychology may be more important than packaging or processing.

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